Every software company is racing to bolt an AI agent onto its own product. Gradial is betting the real money is in the gaps between them. The Seattle startup has raised $65mn in Series C funding to build what it calls an operating system for marketing:…
Adobe has spent two years bolting AI onto its software. This week it tried to become the AI layer underneath everything creative and marketing, in five announcements stretched across three days. The headline is an agent inside the apps. The rest of the…
Most digital agencies hit a wall somewhere between their fiftieth and hundredth active client. Sales is fine; the pitch deck still works, the services still convert. The breakdown is on the delivery side. The operation behind the scenes starts to crack…
Marketing leaders have never had access to more data, yet proving the business impact of advertising has become increasingly difficult. As budgets face greater scrutiny and finance teams demand clearer evidence of return on investment, many chief marke…
Amazon’s advertising business has become its quiet money machine. It may also be its next big regulatory headache. The US Federal Trade Commission has drafted a potential complaint accusing Amazon of misleading advertisers, a case that could lead to bi…
The B2B marketing playbook has a new top metric: whether a brand gets cited when a buyer asks an AI assistant a question. The brands that show up inside ChatGPT, Claude, and Google’s AI Overviews, are, with very few exceptions, the brands that also ran…
Rush Digital Marketing observes a recurring tension among coaches, consultants, and agencies navigating growth: the choice often leans toward either building systems independently through time-intensive programs or engaging ongoing service providers th…
Picking a press release distribution service feels a lot like shopping for phone plans. Every provider claims the widest reach and the best value. Then you read the fine print and realize the advertised price covers text-only distribution, images cost …
Meta is on track to dethrone Google as the world’s largest digital advertising business by the end of 2026, according to Emarketer. The market research firm projects Meta’s global net ad revenues will reach $243.46 billion this year, edging past Google…
A study of 75,000 brands by SEO platform Ahrefs has found that YouTube mentions are the strongest correlated signal for whether a brand appears in AI-generated search results, outperforming every other factor the researchers tested across ChatGPT, Goog…