A startup wants companies to stop asking real people what they think, and ask fake ones instead. Simile has raised $200m at a $2bn valuation to build “agentic twins,” AI stand-ins for real consumers that firms can survey by the million. Greenoaks led t…
When Google’s AI answers a question, it is increasingly not reading a website. It is reading a Facebook post. New data suggests social platforms have become a core source for Google’s AI answers. Often the user never visits the platform at all. The fin…
Meta is pushing advertisers to hand their campaigns to its AI. A Business Insider investigation found the tools spitting out gibberish copy, mangled limbs and products that no longer look like the products. Meta’s reply, in effect: that’s your problem….
Google is rolling out a feature that flags when an advertisement was made using AI. The label will indicate if an ad was created or edited with generative tools, TechCrunch reports. The disclosure appears in the “My Ad Center” panel, reachable via the …
Google Search recorded its highest usage ever this week, driven by a World Cup goal. The company says the most queries per second in Search’s near-28-year history landed right after Argentina’s winning goal, a spokesperson told CNBC. The spike followed…
Cloudflare has spent a year arming websites against AI crawlers. Now it wants to help one crawl better. The company said on Wednesday it is running a research pilot with OpenAI to test whether its network data can make AI search more accurate. Cloudfla…
The internet fractured one giant audience into thousands of tight-knit communities, and the brands paying attention are following the trust, not the follower count. Having run performance-based influencer marketing campaigns across more than 2,000 bran…
MediaFuse.org, a newswire network dominant across finance, cybersecurity, blockchain, and gaming, today announced a major disruption to tech PR with the launch of TechnologyWire. TechnologyWire marks the latest expansion for MediaFuse, which scaled the…
People increasingly ask ChatGPT instead of Google. So marketers now plant fake opinions on Reddit, hoping the chatbots repeat them. Reddit is fighting back with AI of its own. Reddit has a new spam problem, and a strange one. Brands seed the platform w…
Cloudflare has set the AI industry a deadline. From September, it will block the crawlers that hoover up content for AI training. Any page that carries ads becomes off-limits, unless the site’s owner says otherwise. The pitch is simple: stop giving the…