Google’s AI news pilot grows to 400 publications as CNN and the FT join
Google’s AI news pilot grows to 400 publications as CNN and the FT join

More than 400 publications worldwide now take part in Google’s News AI pilot, the company said on Thursday. The programme pays publishers to license content for experimental AI features in Google News. Its newest partners include Axios, CNN, the Financ…

ChatGPT leans on news sites more than any other AI platform, Semrush finds
ChatGPT leans on news sites more than any other AI platform, Semrush finds

ChatGPT leans on news sites more than any other major AI platform, in both the UK and the US, Semrush said on Tuesday. From January to July, news took a bigger share of ChatGPT’s cited sources every month. Gemini, Google’s AI Mode and AI Overviews all …

Google is paying 100 publishers for AI answers, The Information reports
Google is paying 100 publishers for AI answers, The Information reports

Google is paying about 100 digital publishers when their content feeds its AI answers. For several small and mid-sized sites in the pilot, the payments come to less than a tenth of 1% of their advertising revenue, The Information reported on Tuesday. A…

Google wants publishers to install a button that makes readers pick them
Google wants publishers to install a button that makes readers pick them

Google is giving publishers a button to put on their own websites. Clicking it adds that publisher to a reader’s preferred sources on Google. It is one of three personalisation changes the company announced on Thursday. The other two are a chatbot for …

ChatGPT and Gemini disagree on the best software in a third of categories, and the review sites have been skipped
ChatGPT and Gemini disagree on the best software in a third of categories, and the review sites have been skipped

GetIntel published its AI Software Index on Wednesday. The study asked roughly 80 buyer-phrased questions in each of 126 software categories, covering 1,825 brands. The questions went to the live ChatGPT and Gemini consumer apps rather than the develop…

Reddit fights AI marketing ‘slop’ with its own AI, as GEO becomes the new SEO
Reddit fights AI marketing ‘slop’ with its own AI, as GEO becomes the new SEO

People increasingly ask ChatGPT instead of Google. So marketers now plant fake opinions on Reddit, hoping the chatbots repeat them. Reddit is fighting back with AI of its own. Reddit has a new spam problem, and a strange one. Brands seed the platform w…

Cloudflare gives AI crawlers a September deadline: pay publishers or get blocked
Cloudflare gives AI crawlers a September deadline: pay publishers or get blocked

Cloudflare has set the AI industry a deadline. From September, it will block the crawlers that hoover up content for AI training. Any page that carries ads becomes off-limits, unless the site’s owner says otherwise. The pitch is simple: stop giving the…

Pie raises $19.5M to keep small businesses visible in AI search
Pie raises $19.5M to keep small businesses visible in AI search

For 30 years, small businesses fought to rank on Google. Now their customers are asking ChatGPT instead. A New York startup wants to make sure the local salon still shows up. The startup is Pie, and it has just stepped out of stealth with money to matc…

Peec AI doubles its valuation betting GEO is the new SEO
Peec AI doubles its valuation betting GEO is the new SEO

For 20 years, marketing meant one thing: rank on Google. That deal is breaking. A Berlin startup has just doubled its valuation on a bet about what comes next. Peec AI is in talks to raise new funding at a pre-money valuation of $200M, Sifted reported,…

UK forces Google to let publishers opt out of AI search results without losing their ranking
UK forces Google to let publishers opt out of AI search results without losing their ranking

For months, publishers have faced a binary choice with Google: let AI Overviews summarise your content at the top of the search page, sending less traffic to your site, or disappear from Google entirely. As of Wednesday, that choice no longer applies i…