Cloudflare has spent a year arming websites against AI crawlers. Now it wants to help one crawl better. The company said on Wednesday it is running a research pilot with OpenAI to test whether its network data can make AI search more accurate. Cloudfla…
The internet fractured one giant audience into thousands of tight-knit communities, and the brands paying attention are following the trust, not the follower count. Having run performance-based influencer marketing campaigns across more than 2,000 bran…
MediaFuse.org, a newswire network dominant across finance, cybersecurity, blockchain, and gaming, today announced a major disruption to tech PR with the launch of TechnologyWire. TechnologyWire marks the latest expansion for MediaFuse, which scaled the…
People increasingly ask ChatGPT instead of Google. So marketers now plant fake opinions on Reddit, hoping the chatbots repeat them. Reddit is fighting back with AI of its own. Reddit has a new spam problem, and a strange one. Brands seed the platform w…
Cloudflare has set the AI industry a deadline. From September, it will block the crawlers that hoover up content for AI training. Any page that carries ads becomes off-limits, unless the site’s owner says otherwise. The pitch is simple: stop giving the…
For 30 years, small businesses fought to rank on Google. Now their customers are asking ChatGPT instead. A New York startup wants to make sure the local salon still shows up. The startup is Pie, and it has just stepped out of stealth with money to matc…
OpenAI made its debut at the Cannes Lions advertising festival this week, but it did not book a beach club on the Croisette alongside Meta, Amazon, and Google. Instead, the company summoned reporters and agency executives to a semi-secluded villa near …
For years, brands have made media placement decisions based on a publication’s domain authority, readership numbers, and name recognition. None of those metrics measures how often a publication actually appears when someone asks an AI engine for a reco…
Disney is about to start making your ads with AI. The company is preparing to launch a beta version of a tool that generates television ads using AI, a Disney executive told staff at an internal meeting, according to a recording obtained by Business In…
Watching email marketers obsessively monitor their sender IP, checking it daily, warming it carefully, treating it like a rare orchid, is not only relatable, it’s a reminder of how much conventional wisdom can leave you completely exposed. Because the …