A TikTok Shop sponsored survey finds it’s the top way consumers discover new products. But then they often buy elsewhere, such as on Amazon, say e-commerce pros.
Shoppers are embracing AI-driven “conversational commerce,” but it’s still the human touch that earns brand loyalty.
The Cyclospora outbreak is hitting lettuce sales and restaurant traffic, as consumer concerns spread beyond businesses linked to the contaminated produce.
Retail tech doesn’t get enough venture capital. Investors see slow movers, hard integrations and failed pilots while AI raises the stakes for retailers.
Luxury brands are leveraging sports as a way to build identity, aspiration and meaning. The creator ecosystem is helping them capture the mindshare around the World Cup.
AI shopping is changing retail discovery, but its impact will vary by category based on how much help shoppers need comparing products and reducing uncertainty.
The online retail landscape is plagued by “ghost stores,” fake e-commerce sites posing as local boutiques, often using AI and deep discounts to deceive customers.
Amazon Prime Day will run from June 23-26 with new Alexa AI features to help shoppers create personalized deal guides and get alerts on price reductions.
Google announced the release of the Universal Cart, which makes shopping discovery and purchase more proactive, seamless and relevant than ever before.