Meta Partnership Ads Hit $10 Billion As Creators Outperform Brand Messages

Meta Partnership Ads hit a $10 billion run rate. Agentio’s analysis of $130 million across 65,000 ads shows why: creators beat brand-only ads on conversion and cost per customer.

YouTube Doubles The Monetization Bar For New Creators

Starting February 1, 2027, new YouTube Partner Program applicants will need twice as many watch hours — or twice as many Shorts views — to share in ad revenue.

The Dog Whisperer Helped Him Reinvent The Invisible Fence

Ken Ehrman had spent 25 years putting tracking technology on forklifts and rental cars when his niece’s dog slipped past an invisible fence and was killed by a car.

We Are Renting Our Brains, And Nobody Reads The Lease

I spent a year teaching a machine to speak for me. One line in a help center article ended it. What AI vendor lock-in actually costs, and who decides.

LinkedIn Adds New Feature To Flag AI Slop

LinkedIn rolled out a new feature letting users flag any post that “Seems like AI slop.” Chief product officer Hari Srinivasan says it will feed the platform’s models.

Two Questions That Fix Patient Experience And Customer Experience

Twenty minutes lost to a balky booking system, and the staff already knew. Two questions every leader should ask to find the friction in patient and customer experience.

The Most Dangerous AI Looks Exactly Like The One You Trust

Dangerous AI now arrives authorized: the agent you deployed, the vendor you hired, the crowd that isn’t real. The old tells are gone. Here’s how to prove what’s real.

3 Influencer Marketing Conferences Talent Managers Should Attend

Influencer marketing conferences are usually sold on their agendas. For talent managers, the real value is who else is in the room.

The Machines Are Coming For Our Hands And Our Hearts

AI is coming for our hands and our hearts: Hyundai workers strike over humanoid robots as China cracks down on chatbot romance. What happens next.

How Luxury Brands Are Winning The World Cup Without A FIFA Sponsorship

Luxury brands are leveraging sports as a way to build identity, aspiration and meaning. The creator ecosystem is helping them capture the mindshare around the World Cup.