Every interaction between a business and its customer communicates something. Marketing sells you the dream. Products determine whether those expectations are realistic.
In this week’s edition of InnovationRx, we look at the potential impact of Trump’s executive order on vaccines, the healthcare dynamos on Forbes 50 Over 50, a Swiss startup focused on a rare bleeding disorder, and more.
Meta Partnership Ads hit a $10 billion run rate. Agentio’s analysis of $130 million across 65,000 ads shows why: creators beat brand-only ads on conversion and cost per customer.
Xfinity’s ‘Best in Class’ puts college creators in a vertical reality competition, reimagining the genre and the traditional path of reality contestant to creator.
MIT emeritus professor Paul Osterman estimates 35% of workers are already treated as disposable and artificial intelligence could create an even less secure workforce.
Starting February 1, 2027, new YouTube Partner Program applicants will need twice as many watch hours — or twice as many Shorts views — to share in ad revenue.
AI is reshaping Influencer Marketing by helping brands scale workflows, improve decision-making, strengthen creator partnerships, and learn faster.
Ken Ehrman had spent 25 years putting tracking technology on forklifts and rental cars when his niece’s dog slipped past an invisible fence and was killed by a car.
In a difficult business environment, artificial intelligence can look like an obvious answer for executives seeking faster work, lower costs and new efficiencies.
A reproductive psychiatrist explains differences in maternal mental health diagnoses and why the distinctions matter.