Ford’s Fathom electric pickup to start at $28,350
Ford’s Fathom electric pickup to start at $28,350

Ford announced the name and price of its most important electric vehicle in years on Thursday: an electric pickup called the Fathom that starts at $28,350.
It’s the first vehicle on Ford’s new Universal EV Platform, and the company is hitting that pric…

Ford’s new electric truck, ‘Fathom’, starts at $28,350

Due in “fall 2027,” Ford said Thursday that it won’t reveal what Fathom looks like until early next year.

Ford’s first ultra-cheap EV is called Fathom, a full-featured truck for $28,350
Ford’s first ultra-cheap EV is called Fathom, a full-featured truck for $28,350

For nearly a year now, Ford has been teasing big things at low prices from its next generation of EVs, a “Model T moment” built atop a new platform assembled in an innovative way. Today, we know the name and price of the first product to take advantage of that supposed moment: a midsize electric […]

GM and Ford are talking less and less about EVs

The leading U.S. automakers are mentioning EVs on their investor calls at pre-pandemic rates, according to new data from TechCrunch and Hudson Labs.

Ford’s UEV platform will feature Apple Maps built in

Ford’s upcoming Universal Electric Vehicle platform will run Apple Maps as its built-in navigation system.

Ford bets on Apple for its next-generation of EVs

Ford is the first automaker to use a new set of developer tools that will let it embed Apple Maps navigation and mapping directly into its vehicles’ infotainment systems.

Ford picks Apple Maps for its next EV platform and updated BlueCruise
Ford picks Apple Maps for its next EV platform and updated BlueCruise

Ford plans to embed Apple Maps directly into its Universal Electric Vehicle Platform, which will start with a $30,000 midsize pickup truck set for release in 2027. In an announcement on Thursday, Ford says it will use Apple Maps to offer “turn-by-turn directions using natural language, real-time traffic and incident information, intuitive search featuring detailed […]

Ford’s $30,000 electric truck: all the news about the company’s big EV re-do
Ford’s $30,000 electric truck: all the news about the company’s big EV re-do

The end of the Ford F-150 Lightning was also the start of a new era for the automaker. After failing to capture the market with the electric version of its popular F-Series truck, Ford is going back to the drawing board with its Universal Electric Vehicle Platform. The first offering will be a $30,000 electric […]

Ford rehires ‘gray beard’ engineers after AI falls short

“Mistakenly we thought that by just introducing artificial intelligence … that would produce a high-quality product.”

Ford had to hire back former engineers to fix mistakes made by its automated systems
Ford had to hire back former engineers to fix mistakes made by its automated systems

To celebrate its new status as No. 1 in JD Power’s initial quality ranking among mainstream automakers, Ford is opening up about the challenges it has faced in recent years, especially around its reliance on automated systems in production and design. It turns out that those automated systems were not as robust as previously assumed, […]