Ford on track to complete $2B factory overhaul for Fathom EV truck

Ford expects to begin prototype builds of the Fathom EV in the first quarter of 2027.

Ford’s $28,000 Fathom EV nears production after $2 billion factory overhaul
Ford’s $28,000 Fathom EV nears production after $2 billion factory overhaul

Ford said today that its next-generation electric vehicle – recently dubbed Fathom – will go into production at the automaker’s recently overhauled Louisville Assembly Plant in the first quarter of 2027. The first Fathoms will be prototypes, with Ford’s team in Louisville already in the production-level pre-tooling phase at the recently converted facility. Factory workers […]

Ford’s new AI assistant can check your fuel levels and tire pressure
Ford’s new AI assistant can check your fuel levels and tire pressure

Ford is rolling out a new AI-powered assistant that can answer questions about your Ford or Lincoln vehicle, such as how much fuel you’ll need for your next road trip or whether your truck can tow that new motor boat. The app is rolling out first to the Ford and Lincoln mobile apps, where it […]

Ford finally pulls off the sub-$30K electric truck it promised years ago

Ford’s affordable electric truck now has a name: the Fathom, priced at $29,945 with a 300-mile range and deliveries starting sometime in 2027.

Ford needs another Taurus, and the $30K Fathom EV pickup isn’t it

Ford’s CEO has described the new Ford Fathom as a “Model T moment” for the company. But the EV pickup is unlikely to live up to lofty expectations, and maybe it doesn’t have to.

Ford’s Fathom electric pickup to start at $28,350
Ford’s Fathom electric pickup to start at $28,350

Ford announced the name and price of its most important electric vehicle in years on Thursday: an electric pickup called the Fathom that starts at $28,350.
It’s the first vehicle on Ford’s new Universal EV Platform, and the company is hitting that pric…

Ford’s new electric truck, ‘Fathom’, starts at $28,350

Due in “fall 2027,” Ford said Thursday that it won’t reveal what Fathom looks like until early next year.

Ford’s first ultra-cheap EV is called Fathom, a full-featured truck for $28,350
Ford’s first ultra-cheap EV is called Fathom, a full-featured truck for $28,350

For nearly a year now, Ford has been teasing big things at low prices from its next generation of EVs, a “Model T moment” built atop a new platform assembled in an innovative way. Today, we know the name and price of the first product to take advantage of that supposed moment: a midsize electric […]

GM and Ford are talking less and less about EVs

The leading U.S. automakers are mentioning EVs on their investor calls at pre-pandemic rates, according to new data from TechCrunch and Hudson Labs.

Ford’s UEV platform will feature Apple Maps built in

Ford’s upcoming Universal Electric Vehicle platform will run Apple Maps as its built-in navigation system.