AI is reshaping Influencer Marketing by helping brands scale workflows, improve decision-making, strengthen creator partnerships, and learn faster.
Creators may soon use AI versions of themselves to scale organic content. The next creator economy debate will be about entertainment, disclosure and control.
At the 2026 World Cup, TikTok and FIFA gave 30 creators access to everything but live match play, revealing how sports coverage is moving to the second screen for fans.
Creator marketing is projected to reach $44B, but measurement remains the biggest barrier to scale. Here’s what must change to unlock the next phase of growth.
Influencer rates are artificially high because campaign managers want discounts.
Paramount just paused its proposed acquisition of Warner Bros. Discovery. Independent creators are scared, but after ‘Obsession’ and ‘Backrooms,’ they have more ownership.
Paramount just paused its proposed acquisition of Warner Bros. Discovery. Independent creators are scared. An entertainment attorney explains what they already own, and why the Obsession and Backrooms story should give them hope.
Influencer marketing conferences are usually sold on their agendas. For talent managers, the real value is who else is in the room.
YouTube creator Gossip Goblin brings AI-assisted feature “Gods Don’t Give Gifts” to U.S. theaters, testing whether online fandom can drive box office.
YouTube creator Gossip Goblin brings AI-assisted feature “Gods Don’t Give Gifts” to U.S. theaters, testing whether online fandom can drive box office.