Oops! My cat is an iPad kid
Oops! My cat is an iPad kid

Pets, like children, come with the responsibility to keep them happy, healthy, and mentally stimulated – obligations I readily committed to before getting my cat, Trevor. I work from home, so he’s never lonely, and play with him using a mountain of toys at every opportunity outside of my working hours. But younger cats can […]

YouTube will now count a view as soon as a video starts playing

The change comes a year after YouTube applied the same approach to counting views on Shorts videos.

YouTube is changing how it counts views to give the numbers a boost
YouTube is changing how it counts views to give the numbers a boost

YouTube will soon count a view as soon as a video starts to play, lining up with the system used by Instagram, TikTok, and its Shorts videos. The update will go into effect on August 24th, “which means creators will likely see their total view counts increase faster moving forward,” the platform says. Instagram and […]

YouTube now requires creators to have twice as many watch hours to start earning money

Creators who want to start earning on the platform will need at least 8,000 qualified watch hours over the past year or 20 million qualified Shorts views in the last 90 days.

YouTube is making it harder to earn money on YouTube
YouTube is making it harder to earn money on YouTube

Starting February 1st, 2027, creators who want to monetize their channel through YouTube’s Partner Program (YPP) will need at least 1,000 subscribers and either 8,000 qualified watch hours over the past year, or 20 million qualified Shorts views in the last 90 days. That’s a sizeable jump from YouTube’s current requirement of 1,000 subscribers with […]

As rivals chase acquisitions, Peacock bets on bundles through a new deal with YouTube

The deal means content will be integrated into the YouTube experience, allowing viewers to discover and watch Peacock content without leaving the platform.

YouTube Premium is becoming a streaming bundle by adding Peacock

YouTube Premium subscribers in the U.S. will get Peacock Premium included with their subscription starting in early 2027 as part of a new partnership with NBCUniversal.

YouTube Premium will include Peacock starting next year
YouTube Premium will include Peacock starting next year

YouTube’s ad-free Premium subscription is getting another perk: access to Peacock. In an announcement on Monday, NBCUniversal says the multi-year agreement will allow Premium subscribers to stream Peacock’s ad-supported shows, movies, and live sports directly through the YouTube app in 2027. YouTube will bundle Peacock in its standard subscription, which increased to $15.99 / month […]

The vertical video takeover is here
The vertical video takeover is here

This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on all things vertical video, follow David Pierce. The Stepback arrives in our subscribers’ inboxes on Sunday at 8AM ET. Opt in for The Stepback here. How it started For a while, every social and media platform […]

AI and the rise of the universal entertainment app

Over the past decade, streaming platforms competed by dominating individual formats like music, video, podcasts, or audiobooks. Now, as AI makes it easier to create, organize, and recommend content, those distinctions are fading, pushing companies like…