Ford’s CEO has described the new Ford Fathom as a “Model T moment” for the company. But the EV pickup is unlikely to live up to lofty expectations, and maybe it doesn’t have to.
After months of speculation, the companies formally announced the massive project will happen just north of Houston.
Due in “fall 2027,” Ford said Thursday that it won’t reveal what Fathom looks like until early next year.
For nearly a year now, Ford has been teasing big things at low prices from its next generation of EVs, a “Model T moment” built atop a new platform assembled in an innovative way. Today, we know the name and price of the first product to take advantage of that supposed moment: a midsize electric […]
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