First Ferrari Luce EV sells for $40 million, 36x its estimate
First Ferrari Luce EV sells for $40 million, 36x its estimate

Ferrari’s first electric car sold for $40 million at RM Sotheby’s Monterey auction Saturday night. The pre-sale estimate was $1.1 million.
That’s more than 36 times the estimate, and roughly 62 times what the Luce costs on Ferrari’s own price list. Eve…

Ferrari CZ26: what if the Luce had a baby with a SF90
Ferrari CZ26: what if the Luce had a baby with a SF90

Ferrari rolled out a new one-off at Monterey called the CZ26, and the face of it looks a lot like the brand’s first electric car. Underneath, it’s an SF90 Stradale plug-in hybrid with a 7.9 kWh battery and 25 km of electric range.
So Ferrari built some…

Everyone mocked Ferrari’s first EV. Now it’s already a sales success.

Ferrari’s oddly styled Luce got roasted online and tanked the stock 8%, but it just hit its 2026 sales target just two months after launch.

Sorry, haters. Ferrari’s first EV is doing just fine

To the horror of commenters across the internet, the Ferrari Luce appears to be a sales success.

Ferrari’s $640K Luce EV sells out 2026 allocation: ~500 units
Ferrari’s $640K Luce EV sells out 2026 allocation: ~500 units

Ferrari has already sold every Luce it plans to build in 2026. The automaker’s first electric car hit its full-year sales target — just under 500 units — in less than two months, the Financial Times reported.
That’s despite a brutal wave of design crit…

Ferrari replaces marketing chief after Luce EV launch backlash
Ferrari replaces marketing chief after Luce EV launch backlash

Ferrari has replaced its long-serving chief marketing and commercial officer, Enrico Galliera, just weeks after the rocky debut of the Luce, the automaker’s first electric car.
The company named former BMW Italy boss Massimiliano Di Silvestre as Gallie…

Ferrari’s first EV is not for you

The Ferrari Luce seems to be more aimed at regulatory compliance and China, putting a lot of pressure on the Jony Ive-designed EV.

Samsung’s OLED tech gives the Ferrari Luce a dashboard unlike anything in a car before

Samsung Display is exclusively powering the Ferrari Luce’s interior with four OLED panels, including a first-of-its-kind layered display with real mechanical clock hands built right in.

Ferrari’s first EV is here, and the Luce might be the brand’s most controversial car yet

Ferrari has unveiled the Luce, its first fully electric car, featuring 1,050HP, futuristic styling, advanced aerodynamics, and a design already dividing enthusiasts.

Ferrari’s first electric car is Luce, rocking interiors by ex-Apple designer Jony Ive

Jony Ive’s firm LoveFrom worked with Ferrari to design the Luce, and the interiors looks unlike any sports car we have seen before.
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