Bumble Tried to Change Dating, but the Dating Market Forced It to Change Instead

The app now allows men to make the first move, suggesting its women-first positioning was limiting growth. It joins other dating apps now throwing everything at the wall in a bid to stay relevant.

How Teen ‘After-Prom’ Kings in LA Monetized the High School Rager

The West Coast house-party scene has long been iconic. For these young, tech-savvy entrepreneurs, it was also inspiration for MyPlots, a party-promotion empire.

Why Is It Absolute Hell to Buy a Movie Ticket Now?

Overwhelmed theater apps and a scarcity mindset around exclusive big-screen formats for blockbusters like Dune: Part Three and The Odyssey have led to the “concertification” of movies.

‘Your Excel Skills Suck’: The Power Users Turning Spreadsheets Into a Spectator Sport

Data and finance professionals are competing in Excel obstacle courses—amassing huge followings and keeping the Microsoft program relevant.

Hot or Not Built the Internet We’re Still Swiping Through

The early website Hot or Not taught its users to rank people at scale. Twenty-six years later, dating apps are trying to escape the culture the site helped create.

Viral Disneyland Content Creator Defends Her ‘Special Friendship’ With Peter Pan

Disney superfan Toni Kulusich has been accused of stalking her favorite character, sparking discourse about boundaries with park actors. She tells WIRED the backlash is unfair.

This R-Rated Film Studio Wants to Be the HBO of AI

Rogue Studios, a new cinematic adult AI-generator, is betting big on the future of “sophisticated” spicy content.

Have a laugh at AI’s expense by roleplaying as a chatbot
Have a laugh at AI’s expense by roleplaying as a chatbot

Your AI Slop Bores Me is brilliant in its simplicity. There are two tabs: human and LARP as an AI. On one side you enter a request. On the other, you submit an answer. But the important thing is that there’s a human on both sides of the equation. Prompts can request a response as […]

Zyzz Was the Original Looksmaxxer. His Rise and Untimely Death Feel More Relevant Than Ever

A new Apple documentary explores the life of Aziz “Zyzz” Shavershian, who rocketed to internet fame in an age before influencers, then died at age 22 in 2011.

These ‘Masturbation Consultants’ Were Hired to Pleasure Themselves With AI

Joi AI hired 10 people to masturbate using AI companions as part of a monthlong “wellness” study. The company claims the practice could help “solve male loneliness.”