Why Incentive Spend Is Your Channel’s Largest Unmanaged Budget Line

​Most brands pouring promotional dollars into reseller, dealer and distributor networks cannot tell you which spend moved a unit.

Retail’s VMware Exit Strategy Is Not A Store-By-Store Decision

VMware licensing changes have given many retailers a reason to review their virtualization strategy.

The Next Search War Isn’t About Rankings—It’s About AI Recommendations

Ranking is no longer a prerequisite for that citation, and it’s increasingly not the whole game.​​​​

Legally Speaking, Who Owns What AI Creates?

Who owns AI-generated content? The answer is considerably more complicated than clicking “accept” on a licensing agreement or acceptable use policy.​

After The Cheap-Token Era: Three Levers For Efficient, ROI-Positive AI Use

The right approach is to give AI only what it needs, not everything you have.

When Anyone Can Build An App, Game Design Becomes The Differentiator

How do you stand out in a world where almost anyone can build almost anything?

How Experts Value Category-Defining Domains In Emerging Industries

A common beginner’s mistake in domain valuation is comparing the asking price to market evidence of value; they are not one and the same.

Everybody Built The Pipeline, Nobody Built The Refinery: Managing Data In An AI World

We’ve all heard that “data is the new oil,” but most leaders miss the critical engineering reality behind it. ​​

New Fortify Router Includes One Year Of ExpressVPN’s Advanced Plan

ExpressVPN has teamed up with router specialist Gl.iNet to develop the Fortify. Based on Gl.iNet’s Flint 2 platform. The Fortify router replaces the Aircove models.

Is Intelligence Recursive? What Happens When AI Creates Its Successors

Creation would no longer be only production. It would become a way of knowing. Another mind would be a mirror capable of looking back.