Most brands still plan media around a familiar sequence: earn attention, create interest, drive the click and optimize the conversion. Meta’s Muse suggests that sequence is about to get compressed.
Elon Musk has handed out at least $276 million to Republican groups since July, The New York Times reports, making him both the party’s top known donor and the biggest established midterm donor. $158 million of that money – one of the largest political donations in American history – has been funneled into the Senate […]
Multiple Ukrainian drone strikes over the last week have taken Russian data centers offline and reportedly caused online bot traffic to plummet – but in reality it’s probably not the kind of bot activity most people associate with Russia. A chart citing Cloudflare data has been circulating around social media platforms, showing a sharp decline […]
Most companies have slowed down releasing new Switch 2 cases, but one of my favorite accessory makers recently debuted its first, after a few delays. The $49 Basecase from Mechanism is a snap-on shell for the console that taps into the company’s modular lineup of mounts. You could already mount the Switch 2 in numerous […]
My first week with the new Android-powered laptops has been about as rocky as anyone’s, but I’ve slowly learned to like them, even if love still feels a ways off. Every moment that’s impressed me has been thanks to Android, whether I’ve been accessing a native version of a useful app or quickly checking my […]
Today the OnePlus 16 launched in China, the company’s first flagship phone since quitting both the US and European markets this summer. As luck would have it, it also looks like the company’s best phone in some time. Like most OnePlus phones, the 16 is positioned around performance, with a Snapdragon 8 Elite Extreme Gen […]
Microsoft is announcing its third-generation Maia in-house AI chip today, designed to be the “primary AI inference system” for Microsoft’s products and services. Maia 300 not only improves the cost and efficiency of running AI workloads in the cloud, it’s also more capable of handling the latest reasoning models and agentic tasks. Maia 300 will […]
The Fitbit Edge may not be Google’s best-kept fitness-tracking secret, but as of today, its existence is official. The tracker sits smack-dab between the recently launched Fitbit Air and the more powerful Google Pixel Watch 5 in the company’s current wearable lineup. Basically, if you have smartwatch fatigue but don’t want to give up notifications, […]
The CMF Speaker Series are the first portable Bluetooth speakers from the budget-focused brand that Nothing created but is in the process of spinning off into an India-based standalone subsidiary. As with many of CMF’s products, like the Headphone Pro that launched a year ago, the new speakers deliver affordability alongside unique designs and bright […]
This week, Apple is hosting its first-ever dedicated smart home event. While the company hasn’t shared details about what it will reveal at the “Welcome Home experience” in New York City on Tuesday, October 13th, it doesn’t take an army of internet sleuths to deduce we’ll get news about Apple Home – specifically, new hardware. […]