How Luxury Brands Are Winning The World Cup Without A FIFA Sponsorship

Luxury brands are leveraging sports as a way to build identity, aspiration and meaning. The creator ecosystem is helping them capture the mindshare around the World Cup.

Conor McGregor Breaks Silence After Devastating Knee Injury At UFC 329

Conor McGregor broke his silence after the UFC 329 knee injury, denying he entered hurt and calling the aftermath hell. Doctors are split on ACL versus meniscus.

UFC 329 McGregor-Holloway 2 Results, Bonus Winners And Highlights

Conor McGregor’s return to the UFC’s Octagon lasted all of 69 seconds before a knee injury brought a premature end to the fight. Here’s everything you need to know.

England’s Jude Bellingham, His FIFA World Cup Play And Veins Go Viral

Jude Bellingham’s play throughout the 2026 FIFA World Cup, especially during England’s 2-1 quarterfinal win over Norway, has certainly stood out. But so has his veins.

UFC 329: Former UFC Champion Destroyed In First Round, Herb Dean Stops The Fight

Adrian Yanez stopped former champion Cody Garbrandt by first-round TKO at UFC 329, with Herb Dean waving it off at 2:47. Garbrandt’s decline is now undeniable.

UFC 329 Results: Live Tracker For Conor McGregor Vs. Holloway 2

Live results and scorecards for UFC 329: Conor McGregor vs. Max Holloway 2, plus start times, the full 14-bout card and every ranked fighter. Refresh for updates.

Christian Pulisic Suffers Microfracture In World Cup Loss To Belgium

Christian Pulisic suffered a bone bruise and microfracture in his right tibia and fibula during the USMNT’s loss to Belgium in the 2026 FIFA World Cup round of 16.

Former WWE Champion Returns On Smackdown On July 10

Baron Corbin made a surprise return on WWE SmackDown, laying out Trick Williams and Carmelo Hayes and putting himself in the United States Championship picture.

What’s Behind Erling Haaland’s 6,000-Calorie Per Day ‘Ancestral’ Diet

Norway’s striker, Erling Haaland, a star of the 2026 FIFA World Cup, reportedly consumes a 6,000-calorie diet each day. Here’s what’s behind his “ancestral” diet.

Former WWE Champion Reportedly Set To Leave After Rejecting New Deal

Sheamus is reportedly leaving WWE after nearly 20 years, having turned down a restructured contract extension. Here’s what the reports say and what could be next.