Apple says Siri AI is designed to help users get things done, not become an AI girlfriend, boyfriend, therapist, or engagement machine.
I’m desperate for a personal AI assistant, but do I really want to become the kind of person who can’t function without the friendly robot voice in my phone?
The vibe of Apple’s 2026 WWDC keynote felt like a spouse proudly listing all the honey-do-list items tackled. One subtle example: the many AI demos of someone standing, phone in hand.
Apple has rebuilt Siri from the ground up with Apple Intelligence, turning it into a more conversational, context-aware AI that can understand your messages, apps, and even what’s on your screen.
“If you’re grabbing a bite with friends and point your iPhone at the bill, then [you can] select what you ordered to split the tab with Apple Cash,” said Apple VP of Software Sebastien Marineau-Mes.
Apple primarily made the case for an improved experience with its longstanding Siri assistant, which like most other announcements had a hefty helping of AI.
Apple’s next-generation Siri could finally arrive with iOS 27, but a new report suggests users may be getting an unfinished version at first. Apple reportedly plans to treat the assistant more like an ongoing test than a fully polished release.