Netflix has its own AI studio now, and AI-generated content is coming for your feed whether you like it or not

Netflix has been secretly building an AI animation studio called INKubator to produce animated shorts and specials using generative AI tools.

YouTube viewers watch 2 billion hours of Shorts on TVs each month

Short-form video is built for mobile, so it may seem counterintuitive, but it’s true: YouTube Shorts are becoming quite popular on the big screen.

More ads are coming to Netflix, despite 250 million users already paying to watch stuff with ads

Netflix’s ad-supported tier now reaches 250 million monthly active viewers. If you’re on the cheaper plan, the way you experience ads on Netflix is about to change in some pretty significant ways.

Netflix’s ad ambitions just keep growing
Netflix’s ad ambitions just keep growing

For the second year in a row, Netflix’s ad-supported tier more than doubled its monthly viewerbase. During its 2026 upfront presentation, Netflix revealed that its $8.99-per-month plan reaches more than 250 million people around the globe, a significant leap from 94 million users reported last year. The streaming service reported earning $1.5 billion from ads […]

Texas AG sues Netflix over alleged spying and addictive design
Texas AG sues Netflix over alleged spying and addictive design

Attorney General Ken Paxton filed the suit on Monday, alleging Netflix collects user data without consent and uses autoplay to keep children watching. Netflix calls the suit meritless. Texas Attorney General Ken Paxton sued Netflix on Monday, alleging …

Texas sues Netflix for advertising ‘bait and switch’ and spying
Texas sues Netflix for advertising ‘bait and switch’ and spying

Texas Attorney General Ken Paxton has filed a lawsuit against Netflix, accusing the company of turning its back on its promise to remain ad-free and safe for kids. The lawsuit, filed on Monday, claims Netflix has “opened Texans’ data for inspection by the same Big Ad Tech community it once criticized for exploiting users in […]

Netflix just added the steamiest, bonkers, and most iconic horror movie from the 2000s — if you haven’t streamed it yet, you haven’t lived

What do you get when you cross a boy-killing villain, a loyal best friend and the faintest hint of lesbianism? Classic horror movie Jennifer’s Body, which is now on Netflix.
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Netflix may have finally figured out games
Netflix may have finally figured out games

This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on Netflix, follow Andrew Webster. The Stepback arrives in our subscribers’ inboxes at 8AM ET. Opt in for The Stepback here. How it started Boggle has become a spectator sport in my household. Everyone crowds around the […]

Netflix is testing its own voice search feature and it sounds less frustrating

Netflix is testing a native AI-powered voice search that lets you find shows by mood or vibe, with text-based results and no personalization yet.

Netflix has its own, impressive AI-powered voice search
Netflix has its own, impressive AI-powered voice search

This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week. A small subset of Netflix viewers just got a new way to find movies and TV shows. The streamer recently started to test an AI-powered native voice search feature with […]