Don and Linda Eckles started Scooter’s Coffee in a tiny, renovated Chinese restaurant. Today, they have 912 franchises.

David Stever was pushed out of Ben & Jerry’s over social activism tensions. Now he’s leading rival Jeni’s in its franchising efforts.

Discovery Day is a critical step in the decision-making process that helps both parties move forward with confidence or decide not to proceed.

One simple shift — from building a booth to creating a real emotional moment — turned passing foot traffic into meaningful conversations and lasting brand connections.