This NFL Star Walked Away From Millions to Run a Sweet Potato Farm: ‘The Toughest Decision I’ve Ever Had to Make’

Jason Brown was the highest-paid center in the NFL. But his brother’s death in Iraq changed everything he wanted out of life.

Taco Bell Abandoned This Market 14 Years Ago — Here’s Why It’s Going Back Now

Taco Bell walked away from the UAE without explanation in 2012. Now it’s betting the market is ready for some Cheesy Gorditas.

Researchers Studying AI Consciousness Are Getting Strange Emails — From AI Agents

One researcher said he’s received “quite a few” emails from autonomous agents.

While Fans Mourn Messi’s Retirement, He’s Quietly Running a Venture Capital Fund

The soccer legend is stepping from one pitch onto another, with a Silicon Valley-style portfolio waiting for him.

What’s Your Favorite Business Tool or Service? Cast Your Vote Now

Share the business tools you trust—and the ones you don’t. Take Entrepreneur’s survey to help founders make smarter decisions.

Hiring Managers Are Going to Extremes to Weed Out Fake AI Applicants: ‘Wave Your Hand in Front of Your Face’

From waving at your webcam to proving your IP address matches your resume, job interviewers are running a whole new kind of background check.

‘Is This How Layoffs Start?’ — How to Ease Your Employees’ Fears About AI

Small business AI succeeds or fails on trust, not technology. The counterintuitive first step is drawing lines around what stays human.

Warren Buffett Agreed to Mentor This NFL Player Within Hours of Meeting. Here’s What He’s Learned in 17 Years.

Their relationship began when Warren Buffett asked to meet him before a football game.

How This $45 Million Golf Startup Lost a Major Sponsor Over a 15-Second Viral Clip: ‘It Was a Huge Mistake’

Good Good spent years building a family-friendly brand. One commercial undid a chunk of goodwill in a matter of days.