What Tim Cook built

On the latest episode of Equity, we discuss how Apple has changed since Cook became CEO in 2011, and what challenges incoming CEO John Ternus will be facing.

Apple is eyeing ten new product categories in the coming years

Apple reportedly plans major product expansion under new leadership, with foldables, AI wearables, and smart home devices in development

iPhone Fold leak predicts a foldable phone that could defy thinness expectations

Purported schematics of the upcoming foldable iPhone suggest that it could be thinner than earlier leaks had indicated, and in the same league as mainstream foldable Android smartphones.

Apple could bring curved displays back in vogue with the 20th anniversary iPhone

Apple’s 20th anniversary iPhone is shaping up to be a significant design departure, featuring a shallow four-edge micro-curve and a Samsung-made COE OLED panel.

Next iPad could ditch traditional naming as Apple rethinks its lineup

Apple may simplify iPad naming, moving away from confusing generation labels. The shift reflects a broader strategy to make its lineup clearer and more aligned with evolving product positioning.

Apple under Ternus: what comes next for the tech giant’s hardware strategy

John Ternus, Apple’s incoming CEO, is a hardware guy, signaling Apple may be putting devices back at the center of its strategy.

The US gets the worst phones
The US gets the worst phones

Apple and Samsung dominate the US phone market, and they’ve done so for years. Together with Google, they’ve shaped our sense of what a smartphone is and what it can do, pushing the boundaries of mobile photography, software, and processing power. But over the last few years, they’ve sat back, content to iterate rather than […]

The best trick AI can pull is disappear into my gadgets instead of turning into a product

AI may finally become more useful when it stops acting like a product and starts quietly improving the gadgets people already own.

Despite cutback rumors, Apple could still serve a performance carnival on iPhone 18

Apple’s iPhone 18 may silence cost-cut skeptics with a 2nm A20 chip, 12GB of RAM on standard models, variable-aperture cameras on Pro variants, and Apple’s own C2 modem.

Marked-up Mac minis flood eBay amid shortages driven by AI

Apple’s sold-out Mac mini is spawning marked-up eBay listings as demand surges for the compact desktop, now favored for running local AI models and tools.